Raj Sisodia is Professor of Marketing at Bentley College. He has a Ph.D. in Marketing from Columbia University. In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the Chartered Institute of Marketing.
His book The Rule of Three (with Jag Sheth, Simon & Schuster) was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. Forthcoming books include Firms of Endearment (with Jag Sheth and David Wolfe, Wharton Publishing), Does Marketing Need Reform?, Tectonic Shift: The Coming Realignment of Nations and The 4As of Marketing (all with Jag Sheth).
Dr. Sisodia has published nearly one hundred articles in publications such as Harvard Business Review, Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Strategy, and Journal of Business Research. He writes frequently for the Wall Street Journal. Consulting clients include AT&T, BJ’s Wholesale, Perot Systems, Siemens, Sprint and IBM. He lives in Lexington, MA.
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