the healing
ORGANIZATION

Done right, business can alleviate suffering and elevate joy in our lives - while still delivering extraordinary performance.

EXPLORE

the rule of
THREE

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market.

EXPLORE

firms of
ENDEARMENT

Firms of Endearment focuses on being socially responsible and inspires to adopt a stakeholder relationship operating model. It challenges the very genes of capitalism and celebrates the confluence of humanistic values and business success.

EXPLORE

does marketing need
REFORM

'Does Marketing Need Reform' sets the agenda for a new generation of marketing principles.

EXPLORE

tectonic
SHIFT

While the world is still coming to grips with the implications of globalization, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets investigates what the globe's economic and geopolitical future looks like.

EXPLORE

conscious
CAPITALISM

Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

EXPLORE

the 4a's of
MARKETING

A powerful and tested approach that helps managers see a business’s every action through the eyes of its customers.

EXPLORE

everybody
MATTERS

Everybody Matters is a breakthrough book based on a fundamental principle calling the world back to what really matters in business: It is the people doing the work, who make the difference— not the managers or financial engineering.

EXPLORE

shakti
LEADERSHIP

Transformative yet simple, Shakti Leadership maps out a new definition of leadership that elevates qualities and abilities traditionally considered feminine — with benefits for both women and men alike.

EXPLORE

books by

RAJ

Here are some of Raj's books:

THE HEALING ORGANIZATION

THE RULE OF THREE

FIRMS OF ENDEARMENT

DOES MARKETING NEED REFORM

TECTONIC SHIFT

CONSCIOUS CAPITALISM

THE 4A'S OF MARKETING

EVERYBODY MATTERS

SHAKTI LEADERSHIP

Raj's book Conscious Capitalism: Liberating the Heroic Spirit of Business (with John P. Mackey, Co-Founder and Co-CEO of Whole Foods Market) was published by Harvard Business Review Press in 2013, and rose to #2 on the Wall Street Journal Business Bestseller list. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by Amazon.com. Hos first book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His book Everybody Matters (with Bob Chapman) was a Wall Street Journalbestseller and named "Best Leadership and Management Book of 2015" by 800-CEO-READ.

Other books include The 4A's of Marketing: Creating Value for Customers, Companies and Society (with Jagdish N. Sheth, Routledge, 2011), Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (with Jagdish N. Sheth, Sage Publications, 2006) and Does Marketing Need Reform? (co-edited with Jagdish N. Sheth, M.E. Sharpe, 2006). Raj has also published two book-length research monographs called A Strategic Vision of the Wireless Industry: Communications Unbound and The Consolidation of the Information Industry: A Paradigm Shift, both published by the International Engineering Consortium. He also edited the book Managerial Marketing: Current Thought.

books by

RAJ

The way we lead impacts the way people live.